This was a fun creation made for a new gun shop owner. He requested something fun and wanted to play around with the idea of using a snowman. He also wanted to tie in something related to his military background.
After some illustrations we decided on this final version. The splash of red gives it just the spark it needs to stand out. The logo feels fun yet just a little tough, and also ties in all the elements that he wanted. The typography is the same used by the Marines and the red is the same used by the military.